First, let me say that your success in this process will very much depend upon yourself. It seems like just about everyone is an expert when it comes to search engine optimization, and it can be frustrating trying to sort out the facts from the endless contradictions and conflicts in opinions. Don't be discouraged. You can achieve success if you learn some basic fundamentals, and dedicate some time and hard work to the process. You need to understand the nature of the Internet and the World Wide Web, and how you can harness this net or web to your advantage, rather than being caught up in everyone else's schemes.

The internet, by simple definition, is a bunch of computers linked together. If you drew a diagram of the internet world wide, it would look something like a giant net. You would see all the computers interlinked, or interwoven into a giant net. The purpose of a net is to catch something. You use a fish net to catch fish, and a butterfly net to catch butterflies. Likewise, if you picture the Internet as a giant net, it adds a whole new dimension to your view of how it works. You can use this net that spans the world to catch opportunities, to grasp information, and to even catch the attention of the internet audience.

The World Wide Web, by basic definition, is the navigational system used on the Internet. The links you click on to connect to another web documents is part of the web. When you put an address in your browser bar, and press the enter key, this is part of the web. The World Wide Web is by nature like a web, perhaps a spider web, and with it comes a new dimension, a whole new world, the virtual world.

Can you see where this is going. You can use this network of computers to your advantage, if you form your own net by making yourself an intregal part of the Internet. Your website is hosted on a computer. You want that computer to be used by the internet community as much as possible, and you want to use websites that are on other computers to do the same. You want to spin a web of internal links within your site, and you want to weave a web of external links to other websites on the Web, because linking is a very important part of search engine optimization. Stickiness is another important factor. You need to make your website sticky, like a spider web, so that people will stay when they visit your site. This is achieved by the content of your website. Keep these 2 concepts in mind as you strive for success in search engine optimization.

1. Linking - The thread or fiber of the web.

2. Stickiness - The content or sticky substance on the web.

Understanding the nature of the Internet, and the World Wide Web, really is a great advantage in search engine optimization. Deceptive and misleading techniques are no way to get visitors. You want visitors to enjoy exploring your site. You want them to come back. Use the Internet and the Web to your advantage, but use it with honesty and integrity, and with time you will see your reward.